WALES WATER HEATER

From brand identity to a complete hot water experience.

Wales needed a unified brand and digital presence that could communicate product quality, simplify water heater selection, and support customers through supply, installation, replacement, repair, and maintenance across the UAE

Brand IdentityLogo DesignCatalog DesignUI/UXWeb Development

A steaming waterfall lit in amber at night, with the Wales mark
Industry
Water Heating Solutions
Markets
United Arab Emirates

The thinking behind the work.

VISUAL DIRECTION

Built around reliability. Designed for everyday confidence.

The Wales visual identity was created to feel clear, dependable, and technically credible across both digital and printed touchpoints.

  • Reliability
  • Clarity
  • Performance
  • Trust
  • #012169
  • #C8102E
  • #FFFFFF

Typography

LatoABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

A clear mark for a practical product brand.

The Wales website on a tablet beside a plant

DIGITAL EXPERIENCE

Designed around product confidence.

The website combines product information with clear service guidance, helping users move from product discovery to action without unnecessary complexity.

  • Product Discovery
  • Capacity Guidance
  • Service Clarity
  • Direct Conversion
01-06

From product choice to dependable performance.

Visit Wales Electric Water Heaters